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The aim of giving these annual awards is to draw the attention of the professional, as well as the general public to unique projects in the field of design. They offer a chance to appreciate and make the work of particular designers visible in media and enhance the public’s awareness in Czech design.

Apart from the usual awards, the Academy of Design of the CR elected one personality into the Hall of Fame. Other awards include the Award of the Public and the Grand Designer of the Year, who will consequently design the Award of Czech Grand Design 2012.

The awards were given in the following categories: Designer of the Year, Fashion Designer of the Year, Designer of the Jewel of the Year, Graphic Designer of the Year, Photographer of the Year, Store of the Year, Manufacturer of the Year and Discovery of the Year. 

The awards Czech Grand Design 2011 were given to the following artists:

• Rony Plesl became the Designer of the Year for his Uovo chandelier for the Lasvit company Lasvit for his Poppyhead drink set for Moser.
• Zuzana Kubíčková received the award for Fashion Designer of the Year for her collection spring – summer 2012.
• Štěpán Malovec was awarded the title Designer of the Year for his graphic layout of the book Americké Venuše (“American Venus”) by Ladislav Sutnar, the concept and graphic arrangement of printed materials of the exhibition and catalogue Glamour – Women’s Fashion 1950–2010, and the poster for the exhibition of Sheila Hicks (UPM in Prague).
• The title Photographer of the Year 2011 was awarded to Bára Prášilová for her photographs from the collection Air Force for Hana Zárubová.
• The Store of the Year 2011 is Papelote for its presentation of the collections Elemento, Fabrico and Musko.
• Lasvit became the Manufacturer of the Year.
• The award Discovery of the Year 2011 went to Klára Šumová for her seating furniture Osídlená krajina (“Settled Landscape”) and Tables of Plants.
• Jaroslav Bejvl Jr. was given the Award of the Public for his Fluentum and Sprinkle lights and the MYSTERY collection.
• Libuše Niklová was introduced into the Hall of Fame for her artistic approach and technological innovations in the field of mass production plastic toys. 
• The Designer of the Best Jewel of 2011 became Zdeněk Vacek and Daniel Pošta for their Virus collection and the Zorya brand concept. They also gained the most votes throughout all categories and thus won the Grand Designers of the Year 2011 award.