The gallery offers a complete collection of Czech redesigned cult sports shoes Botas Classic 66, including limited editions, and a variety of fashionable design assortment – T-shirts, sweat shirts, notepads, key rings and other accessories. In the future, the gallery range will be extended with other quality "reincarnated" and up-to-date Czech brands. Despite its relatively short existence, the place has become a meeting point for people who like modern Czech design. Every month, an exhibition focused on works created by talented young Czech creators takes place. There are concept exhibitions from the area of design, art and fashions, too.
The cornerstone of the 66 Gallery is the re-designed collection of sports shoes Botas Classic 66, created in 2008 in co-operation with the Botas, a company that began manufacturing this type of shoes more than 40 years ago. The new collection was brought to life by university students, as a school project developed in the Graphic Design and Visual Communication Studio of the Academy of Arts, Architecture and Design (VŠUP) in Prague. Two students, Jan Kloss and Jakub Korouš, got the idea of not creating any new sports shoes but redesigning the footwear originally designed for the game of football tennis, including the packaging boxes and promotion. The response was huge – so the company Botas a.s. decided to include the collection in the regular sale assortment. Thus the new type of footwear is produced in 13 colour variants, from traditional to extravagant models.
The Botas Classic 66 collection won several awards, for example, first place in the ED Awards and third place at Czech Grand Design 2008. In addition, it was presented in the Czech section at the Milano Design show.
Author: Petra Hubálková